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Victoria Ashbourne
Founder and Chief Executive 

Victoria is one of Britain's most respected entertainment Executive Producers having worked with some of the UK’s and the world's biggest stars, including; Beyoncé, Tituss Burgess, Graham Norton, Chris Tarrant, Davina McCall, Paddy McGuinness, Paul O’Grady, Phillip Schofield, and Barry Humphries (AKA Dame Edna Everage).


Victoria Executive Produced the multi-award winning ‘Who Wants to be a Millionaire?’ for many years for ITV1.  She introduced live celebrity specials (pulling in 6.5 million viewers) and launched the brands first ever live interactive play along app anywhere in the world.


Victoria's latest series for Netflix 'Sing On!' launched in Autumn 2020.  The series was recorded as a hub in the UK, with 3 series filmed back to back in American, Spanish, & German languages.  This was the second series for Netflix following 'Awake: The Million Dollar Game' (both series she also co-created).


Other shows she executive produced include ratings hit ‘Win Your Wish List’; music spectacular ‘A Night with Beyonce’ and  ‘All Star Mr & Mrs’; gameshows ‘The Exit List’ and ‘5 Minutes to a Fortune’ and award-winning chat shows ‘The Paul O'Grady Show’ and ‘V Graham Norton’.


Prior to launching Hello Dolly, she founded Victory Television (a joint venture with Sony Pictures Television) in 2011.  As Managing Director of Victory Television she successfully led the business to win entertainment and factual entertainment commissions.

Stuart is one of the UK’s leading gameshow creators and Executive Producers.  


His recent creations include 'Sing On!' and 'AWAKE: The Million Dollar Game', both for Netflix (he also Executive Produced these shows in London and Los Angeles).

He created and Executive Produced the UK's highest rating gameshow of 2016 in ‘Win Your Wish List’ (peaking at 6.3 million viewers and 33% share), the show returned for its fourth season in 2019.  Other shows he created and Exec Produced include; ‘Benchmark’, ‘5 Minutes to a Fortune’, 'Hardball' and ‘Number 1 Soap Fan’.

Stuart developed and launched the award-winning play-along app for ‘Who Wants to be a Millionaire?’ - the first live interactive play-along app for the Millionaire brand world-wide.   He has also created dance and music specials for ITV1, re-developed and executive produced international formats from ‘The Fanatics’ for Sky 1 to ‘Draw It!’ for Channel 4.  


Prior to launching Hello Dolly he was Creative Director at Victory Television (A Sony Pictures Television company).  He's also created,  developed and executive produced shows for Youngest Media, North One Television, 12 Yard productions, Talent Television and the BBC.

Stuart Shawcross
Founder and Chief Creative Officer
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