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Ant & Dec’s Limitless Win

 

The quiz with the world’s first never-ending money ladder.

 

Hosted by Ant & Dec, Limitless Win is a primetime game show built around one simple idea – there is no limit to how much you can win.

It’s a format driven by real decisions, real jeopardy and questions that the whole family can play along with at home.

The format combines big money, real jeopardy and play-along questions the whole family can argue over at home.

 

A major primetime hit for ITV, Limitless Win combines scale, simplicity and genuine jeopardy – making it one of the most distinctive quiz formats on television.

“The most viscerally thrilling big-money game show

since Who Wants to Be a Millionaire?”

Michael Hogan, The Telegraph

Created by Stuart Shawcross, Victoria Ashbourne and Roger Johnson, Limitless Win reflects Hello Dolly’s core belief – the biggest family shows are built on simple ideas with massive stakes.

Hello Dolly Limited, Registered Office:
39 Long Acre, London, WC2E 9LG

© 2025 by Hello Dolly. All Rights Reserved.

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