
Ant & Dec’s Limitless Win
The quiz with the world’s first never-ending money ladder.
Hosted by Ant & Dec, Limitless Win is a primetime game show built around one simple idea – there is no limit to how much you can win.
It’s a format driven by real decisions, real jeopardy and questions that the whole family can play along with at home.
The format combines big money, real jeopardy and play-along questions the whole family can argue over at home.
A major primetime hit for ITV, Limitless Win combines scale, simplicity and genuine jeopardy – making it one of the most distinctive quiz formats on television.
“The most viscerally thrilling big-money game show
since Who Wants to Be a Millionaire?”
Michael Hogan, The Telegraph
Created by Stuart Shawcross, Victoria Ashbourne and Roger Johnson, Limitless Win reflects Hello Dolly’s core belief – the biggest family shows are built on simple ideas with massive stakes.
